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Keywords: Construal level
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Journal Articles
Exploring construal level matching effects: focusing on descriptive norms and temporal framing in environmental cause-related communication contexts
Available to Purchase
Corporate Communications: An International Journal (2025) 30 (3): 432–451.
Published: 06 November 2024
... upon construal level theory, it examined the synergy between the type of social norms and suitable temporal framing, matched at similar construal levels, to optimize CRM’s impact by positively influencing consumer purchase intentions and engagement in environmentally sustainable behaviors. Design...
