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Keywords: Consumer attitude
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Journal Articles
Corporate Communications: An International Journal (2024) 29 (6): 796–817.
Published: 18 July 2024
... rights only Evaluation Consumer behaviour Consumer attitude Brands Public Relations Corporate communications One of the signals that the age of publics is coming in Public Relations (PR) (Botan and Sommerfeldt, 2023) is capturing the arrival of new, active and self-motivated publics...
