... The study combines advanced neuroscience ( EEG ) with ET technology to analyse consumer behaviour, which adds a novel dimension to traditional marketing research. By using a supermarket leaflet identical to actual ones, the study replicates real-world shopping scenarios, ensuring realistic insights...

...). In this context, exploring which of the two departments is associated with the societal impact of consumer-targeted communication seems particularly well-timed. Evaluation Consumer behaviour Consumer attitude Brands Public Relations Corporate communications One of the signals that the age...

... Limited 2023 Emerald Publishing Limited Licensed re-use rights only Femvertising Consumer behaviour Gender Empowerment Patriarchy Asia Advertising appeal based on the usage of a political feminist agenda that consists of using gender equality by brands (D’enbeau, 2011 ; Eisend...

... at: dave.gelders@gmail.com © Emerald Group Publishing Limited 2013 Tourism Cities Consumer behaviour City events City branding City marketing Effect Differentiation Duration This paper focuses on the impact of city events as a tool of city branding on tourists' image of the city...

... similar countries. © Emerald Group Publishing Limited 2013 Advertising Consumer behaviour Attitudes Stereotyping Female stereotypes Culture Greece Cyprus The issue of gender role stereotyping has been a prominent one within the advertising literature, especially since the 1970s...

... choices (e.g. Magnusson et al., 2001). Reputation Food Consumer Marketing Choice Communication Consumer behaviour Buying behaviour Food and drink have a dramatic importance given their impact at micro and macro levels, i.e. on health, the environment, the economy, and society...

... practice Trust Attitudes Consumer behaviour The Federal Food, Drug and Cosmetic Act requires that pharmaceutical companies disclose certain information about their products' uses and risks in their advertisements. This Act requires pharmaceutical advertisements to contain disclosures relating...

... Consumer behaviour RO1. To determine and blend the factors of brand positioning and ethics so as to obtain the elements of ethical brand positioning. RO2. To obtain consumer‐driven weights and develop a model of EPI. If the marketers can adjust the elements...

..., which strives to develop meaningful relationships with customers and other stakeholders. © Emerald Group Publishing Limited 2007 Corporate social responsibility Marketing strategy Consumer behaviour Competitive advantage Corporate social responsibility (CSR) has become an important...

... goods Consumer behaviour Turkey Publicity and advertising are two different content types and sources of persuasive communications. Since, they are vital and the most visible components of marketing communications, the studies based on the comparison of the credibility of them have attracted...

... Labelling Green marketing Consumer behaviour Environmental issues Australia In addition, consumers lacked knowledge of the types of labelling procedures adopted by organisations. Environmental knowledge evolves in two forms, one being that consumers have to be educated to understand the general...

... of origin Brand image Consumer behaviour South Korea Data were gathered from residents at the community shopping mall in a Midwest City. This population represents current and potential use of the study product, video camera. The participant was screened through age and the interest on buying...

..., and how it may damage corporate reputation. Therefore, in this paper, we seek to explore the nature and characteristics of this particular strand of nationalism and to provide conceptual clarity to the notion of “consumer nationalism”. Specifically, we will: Consumer behaviour Corporate image...

... media Consumer behaviour The nature and quality of an organisation's communications has a major impact on the perception that the public has of the organisation and thus affects the demand for its products or services. According to Van Riel (1995) there are three strands in corporate...

.... The manufacturers’ problem, from a communications viewpoint, is to ensure that the appropriate perception of the equipment is generated in the minds of consumers. © MCB UP Limited 2002 Communications Innovation Consumer behaviour Hi‐fi manufacturers The respondents were tested using...

... Perceptions Consumer behaviour Corporate communications Research Their ethical stance is of the lowest grade possible. Back‐stabbing, purely profit‐motivated (Captain of Industry). They’ve expanded their range of services, but lost focus on customers (MP). It looks like the decline...

... Communications Management; Making Public Relations Work, Addison-Wesley, Reading, MA. Williamson,O.(1979), "Transaction-cost economics: the governance of contractual relations", Journal of Law and Economics, Vol. XXII No. 2, pp. 233-61. 10 © MCB UP Limited 1998 Consumer behaviour Corporate...