... The study combines advanced neuroscience ( EEG ) with ET technology to analyse consumer behaviour, which adds a novel dimension to traditional marketing research. By using a supermarket leaflet identical to actual ones, the study replicates real-world shopping scenarios, ensuring realistic insights...

... Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Evaluation Consumer behaviour Consumer attitude Brands Public Relations Corporate communications One of the signals that the age of publics is coming in Public Relations (PR) (Botan...

... 2023 06 06 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Femvertising Consumer behaviour Gender Empowerment Patriarchy Asia Advertising appeal based on the usage of a political feminist agenda that consists of using...

... consumer behaviour. Existing research reveals that gender perceptions and attitudes towards the portrayal of women in advertising, are influenced by lifestyle, demographic variables and feminine role orientation (Roberts and Loggan, 1977 ; DeYoung and Crane, 1992 ; Ford et al., 1991...

... No. 7 , pp. 1005 ‐ 77 . Tourism Cities Consumer behaviour City events City branding City marketing Effect Differentiation Duration This paper focuses on the impact of city events as a tool of city branding on tourists' image of the city as the events are mostly oriented toward...

... Food Consumer Marketing Choice Communication Consumer behaviour Buying behaviour These results can be conceptualised assuming three main steps in what could be labelled the “reputation performative chain”: the person derives food beliefs from some kind of direct or indirect experience...

..., 2002 ; Mulligan, 2004). Thus, the study tests the following hypothesis. Pharmaceutical advertising disclosure Visual priming Corporate social responsibility Responsible advertising practice Trust Attitudes Consumer behaviour The Federal Food, Drug and Cosmetic Act requires...

... Publishing Limited 2011 Product positioning Ethics Brand identity Consumer behaviour So as to support the research objective 1 (RO1), the following exploratory research has been conducted to find the elements of brand positioning and ethics, followed by their blending. Ries...

... author and can be contacted at: klement.podnar@fdv.uni‐lj.si Urša Golob received her PhD from the Faculty of Social Sciences, University of Ljubljana. Currently, she is teaching Marketing Management and Consumer Behavior in the same faculty within the Marketing Communication and Public Relations...

... Consumer behaviour Turkey Publicity and advertising are two different content types and sources of persuasive communications. Since, they are vital and the most visible components of marketing communications, the studies based on the comparison of the credibility of them have attracted much...

... to understand the complexity of consumers' behaviour with respect to their choice in environmental products, classified consumers into four segments: environmentally green consumers, emerging green consumers, price sensitive green consumers and conventional consumers (D'Souza, 2004). The model (Figure 1...

... Country of origin Brand image Consumer behaviour South Korea It is very hard to differentiate the product image from the country image. A company like Samsung is maximizing their marketing efforts to survive from the highly competitive electronics market. Their marketing strategy has been...

.... stimulate research interest and suggest practical implications based on the proposed framework. © Emerald Group Publishing Limited 2005 Consumer behaviour Corporate image Multinational companies Globalization Regardless of other product attributes such as product features, price...

..., and the language used, all increase its appeal. Both the CPM and the ELM models assume that thinking has a significant role in the persuasion process. As Dermody (1999 , p. 158) points out “people as thinkers have dominated consumer behavior research for decades”. Increasingly, however, marketers...

... their goals in daily life. Communication is not solely a process of information transfer – it is a process of constructing meanings from shared information. © MCB UP Limited 2002 Communications Innovation Consumer behaviour Hi‐fi manufacturers Communicating with hi‐fi buffs...

... Perceptions Consumer behaviour Corporate communications Research Their ethical stance is of the lowest grade possible. Back‐stabbing, purely profit‐motivated (Captain of Industry). This is not to say that communications should be reactive and solely determined by the target audience’s order...

..., as a result of high reputations, will tend to survive better than those with weak ones. © MCB UP Limited 1998 Consumer behaviour Corporate communications Public relations Risk Transaction costs Risks and reputations: the economics of transaction costs Terry Burke The author Terry Burke...