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Keywords: Consumer responses
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Journal Articles
Corporate Communications: An International Journal (2023) 28 (1): 118–134.
Published: 25 July 2022
...Yeonsoo Kim Purpose This study investigated consumer responses to LGBTQ+ specific diversity CSR, taking into account different levels of CSR engagement and perceived CSR fit. Perceived motives were considered as a mediator in the process. Design/methodology/approach An online experiment...
