... content and it improves consumer responses to CSR communication. Findings The framework presented in the paper defends that message authenticity can be integrated in communication models based on three streams of research: identity-based brand management model, attribution theory and heuristic...

.... But is such employee social-mediated crisis communication an opportunity or a threat to their organizations? By developing the perspective of employees in contrast to consumers, the purpose of this paper is to investigate the impact of employee social-mediated crisis communication on organizational reputation...

... and values guiding young consumers' perception and evaluation of companies' engagement in and communication about CSR. The respondents are Danish students enrolled in eight different types of further or higher education. Findings The survey shows that consumers are interested in and expect more explicit...

... to CSR image advertisements among consumers. Research propositions are advanced and discussed. Findings The paper provides conceptual insights into reducing consumer scepticism toward CSR‐based corporate identity communicated via corporate image advertising. Research limitations/implications...

...Clare D'Souza The growing global public concern for safety and preservation of the environment has given rise to the perception that consumer purchases may be somewhat influenced by environmental labels. It suggests that accuracy in label information is relevant so as to allow consumers to make...

.... In corporate communications, consumer protection, trust and confidence, value, respect, and satisfaction are dominant themes and values. Our values are “standards that guide ongoing activities”; they are guides for our decision making. When we act or say something that compromises one or more of our values...