... Corporate communication Over the last 2 decades, Europe has witnessed many series of crises that have redefined the continent’s political, social, and communicative landscape. From the Eurozone debt crisis and issues in migration to Brexit, the COVID-19 pandemic and the ongoing war in Ukraine...

... in corporate communication and business ethics, is “a generalized perception or assumption that the actions of an entity are desirable, proper or appropriate within some socially constructed system of norms, values, beliefs and definitions” (Suchman, 1995 , p. 574). Legitimacy is essential to the survival...

... 2025 09 07 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Corporate communication Uncertainty management AI adoption Public relations Authentic leadership Social support Organizational changes are inevitable and often...

...Manpreet Arora; Sunaina Rathore Purpose This study aims to summarise the conceptual evolution of corporate communication research in accounting, management, and business over the past fifty years (1968–2022). It seeks to explore the intellectual framework of corporate communication research...

... at http://creativecommons.org/licences/by/4.0/legalcode Corporate social advocacy Issue ownership theory Public relations Authenticity Corporate communication For years, the Edelman Trust Barometer (2023) has consistently highlighted that the public wants more, not less...

...Tobias Rohrbach; Mykola Makhortykh Purpose Many companies adopt the corporate newsroom model to streamline their corporate communication. This article addresses why and how corporate newsrooms transform corporate communication following the rise of artificial intelligence (AI) systems. Design...

... Action, which do not fully capture all corporate communication practices (those companies shall be the “pioneers” of sustainability and transparency). Additionally, the reliance on content analysis via NVivo is subject to interpretative biases, and the findings may not be generalizable across all fashion...

... illustrations included in the IPO prospectus summaries, the less investors were willing to pay for initial stock prices. Originality/value IPO communication is a generally understudied area in corporate communication and strategic communication scholarship. The results should help to explain which...

...Dmytro Oltarzhevskyi Purpose This study aims to conceptualize, rethink and systematize methods used for measurement and evaluation (M&E) corporate communication. Design/methodology/approach The reflection is based on 462 key English-language books and papers devoted to M&E...

... intensifying or reducing political polarization, and political polarization will also play an important role in how corporations communicate about CSA issues. Originality/value Research focused on CSA is burgeoning, yet limited studies have examined how CSA and political polarization interact. Although...

... 2023 14 02 2023 14 02 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only CEO discourse CEO letter Strategic communication Corporate communication Strategic levers CEO performance To address these questions, this paper...

... that promote memorable and authentic experiences as well as luxury service quality. Originality/value This study contributes to the theoretical and empirical sense by bridging the concepts of tourism and hospitality, social media and corporate communication. Corporate communication Hotel industry...

...Tatiana Hidalgo-Marí; Jesús Segarra-Saavedra; Javier Herrero-Gutiérrez Purpose Searching, identifying and analysing the scientific literature on “corporate communication” published in scientific journals during the twenty-first century (2000–2021) and indexed in the Scopus database, as well as its...

... design and measures used for addressing the research hypotheses are discussed. The final parts present the results and discuss the theoretical and applied implications. Engagement holds many meanings in the various subfields and contexts of corporate communications (cf. Johnston and Taylor, 2018...

.../licences/by/4.0/legalcode Corporate communication Dialogic communication Responsiveness Conversation Interaction Dialogue Social networks Facebook Social networks have turned into a relevant instrument of organizational communication since they allow a more participatory...

... to the phenomenon of OI. Moreover, as it may be observed, the definition focuses on the traditional features of strategic and corporate communication, such as the strategic and planning approach and its contribution to gaining public understanding and trust. OI emerges as an antithetical approach...

...Jim Macnamara Purpose This paper aims to explore the evaluation theory in a field closely related to corporate communication and public relations (PR) as well as in other disciplines and argues that embracing the evaluation theory more broadly can break the “stasis” and “deadlock” identified...

...Dmytro Olehovych Oltarzhevskyi Purpose The purpose of this paper is to distinguish the corporate communication channels by typology, by the designation of their characteristics and features of application, as well as to institutionalize the concept of corporate media. Design/methodology...

... co-authored by Weder. And the chapter on international corporate communication (Huck, 2007) has been fully rewritten, possibly because of a change of author, now with a stronger focus on global PR than on international marketing and advertising. All in all, the second edition has been a worthwhile...

...Mala Sinha; Perveen Bhatia Purpose – The purpose of this paper is to examine the nature of strategic corporate communication (SCC) activities and its impact in Indian service sector organizations. Design/methodology/approach – A descriptive research design was used with data obtained from...