... communication. Storytelling can support trust restoration even when reputational threat is limited. Originality/value This study contributes to brand and corporate communication research by refining crisis communication theory through the identification of contextual boundary conditions. It demonstrates how...

... trust Corporate communication Over the last 2 decades, Europe has witnessed many series of crises that have redefined the continent’s political, social, and communicative landscape. From the Eurozone debt crisis and issues in migration to Brexit, the COVID-19 pandemic and the ongoing war...

... at: jzhang167@crimson.ua.edu 07 07 2025 21 11 2025 22 11 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence (AI) AI ethics Ethics statements Legitimacy Corporate communication Stakeholder management...

... a threat. Corporate communication Uncertainty management AI adoption Public relations Authentic leadership Social support © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only 13 03 2025 29 05 2025 09 07 2025 James Ndone can...

...Manpreet Arora; Sunaina Rathore Purpose This study aims to summarise the conceptual evolution of corporate communication research in accounting, management, and business over the past fifty years (1968–2022). It seeks to explore the intellectual framework of corporate communication research...

... relations Authenticity Corporate communication For years, the Edelman Trust Barometer (2023) has consistently highlighted that the public wants more, not less, business engagement on societal issues. The 2022 USC Global Communications Report (USC Annenberg School for Communication...

...Tobias Rohrbach; Mykola Makhortykh Purpose Many companies adopt the corporate newsroom model to streamline their corporate communication. This article addresses why and how corporate newsrooms transform corporate communication following the rise of artificial intelligence (AI) systems. Design...

... Action, which do not fully capture all corporate communication practices (those companies shall be the “pioneers” of sustainability and transparency). Additionally, the reliance on content analysis via NVivo is subject to interpretative biases, and the findings may not be generalizable across all fashion...

... illustrations included in the IPO prospectus summaries, the less investors were willing to pay for initial stock prices. Originality/value IPO communication is a generally understudied area in corporate communication and strategic communication scholarship. The results should help to explain which...

...Dmytro Oltarzhevskyi Purpose This study aims to conceptualize, rethink and systematize methods used for measurement and evaluation (M&E) corporate communication. Design/methodology/approach The reflection is based on 462 key English-language books and papers devoted to M&E...

... intensifying or reducing political polarization, and political polarization will also play an important role in how corporations communicate about CSA issues. Originality/value Research focused on CSA is burgeoning, yet limited studies have examined how CSA and political polarization interact. Although...

... 2023 14 02 2023 14 02 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only CEO discourse CEO letter Strategic communication Corporate communication Strategic levers CEO performance The leverage of top executives in publicly...

... that promote memorable and authentic experiences as well as luxury service quality. Originality/value This study contributes to the theoretical and empirical sense by bridging the concepts of tourism and hospitality, social media and corporate communication. The rest of this paper is structured...

...Tatiana Hidalgo-Marí; Jesús Segarra-Saavedra; Javier Herrero-Gutiérrez Purpose Searching, identifying and analysing the scientific literature on “corporate communication” published in scientific journals during the twenty-first century (2000–2021) and indexed in the Scopus database, as well as its...

... and can be contacted at: yqu@umn.edu 22 04 2021 16 08 2021 16 08 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Consumer engagement Corporate communication Personal networks Egocentric network analysis Consumer...

.... The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Corporate communication Dialogic communication Responsiveness Conversation Interaction Dialogue Social networks Facebook Social networks have turned into a relevant instrument...

... Corporate communication Open innovation Case studies Stakeholders Engagement Spain Ministry of Science, Innovation University of the Spanish Government European Regional Development Fund CSO2015-63972-R The relationship between open innovation (OI) and communication management...

...Jim Macnamara Purpose This paper aims to explore the evaluation theory in a field closely related to corporate communication and public relations (PR) as well as in other disciplines and argues that embracing the evaluation theory more broadly can break the “stasis” and “deadlock” identified...

...Dmytro Olehovych Oltarzhevskyi Purpose The purpose of this paper is to distinguish the corporate communication channels by typology, by the designation of their characteristics and features of application, as well as to institutionalize the concept of corporate media. Design/methodology...

...Irene Pollach and Martin Nielsen Edited by Ansgar Zerfaβ and Manfred Piwinger Handbuch Unternehmenskommunikation. Strategie - Management - Wertschöpfung (Handbook of Corporate Communication. Strategy - Management - Value Creation) Berlin Springer 2014 1,347 pp. €149.99 printed...