... Chief executives Corporate communications We believe in an all-electric future – Mary Barra, CEO of GM [1] . We believe that climate change is one of the great challenges of our time, and the time for action is now. – Tim Cook, CEO of Apple [2] . As sustainability gains greater...

... communication Strategic ambiguity Corporate communications Organizational communication It is precisely these taken-for-granted assumptions that this paper seeks to challenge. It argues that the fundamental alternative to a strategic communication message is not another message – or even more messages...

... Publishing Limited Licensed re-use rights only Sustainability Public relations Corporate communications Framing Electric vehicles Persuasion knowledge model As organizations increasingly integrate sustainability into their business strategies, corporate communications professionals play...

...Peter Winkler; Olaf Hoffjann Purpose While there is a persistent call for integration in research and practice of corporate communications (CC), differences in the underlying ideals, forms of internal resistance, and the enforcement of integration against this resistance have been widely neglected...

...Karolin Kelm; Michael Johann Purpose This study investigates the determinants of artificial intelligence (AI) acceptance in and AI-driven transformations of corporate communications. From a technology adoption perspective, the study explores the dual influence of individual and organizational...

... of identification led to greater empathy for the CEO. © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Crisis management Privatization Quantitative methods Corporate communications Crisis The importance of an organization’s CEO and CEO communication...

... rights only Evaluation Consumer behaviour Consumer attitude Brands Public Relations Corporate communications One of the signals that the age of publics is coming in Public Relations (PR) (Botan and Sommerfeldt, 2023) is capturing the arrival of new, active and self-motivated publics...

... (Ogunfowora et al., 2018). Joon Kyoung Kim can be contacted at: joonkim@uri.edu 06 11 2023 19 01 2024 17 03 2024 18 03 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Corporate communications Corporate social...

... a victory lap to celebrate good news, without harming the credibility of their corporate communications. Additional research is warranted that combines theory and methods from communications and finance, to further elaborate the attitudinal mechanisms behind the market effects of tone in voluntary...

... Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Marketing orientation Corporate communications Hermeneutic Internal marketing Boundary spanning employees Internal marketing orientation Internal Marketing (IM) is a significant factor in utilizing employees...

... in the following. © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Organizational culture Decision making Organizational theory Corporate communications Integrated marketing communications Current strategic communication research has said goodbye...

... of corporate communication (Yoon et al., 2006) implying a greater need to pretest any significant campaign and to assess attitudes towards the ad itself as well as any changes in attitude towards the company the ad might produce. The pretesting process can begin with scoping several options...

...Federica Sacco; Elisa Conz Purpose The paper aims to explore how companies communicate their heritage by drawing on heritage marketing and corporate communications literature and mapping the corporate heritage communication strategies of iconic Italian brands. Design/methodology/approach...

.... Corporate communications are also examined for possible variations of CSR focus between manufacturers, retailers and service firms. Design/methodology/approach In order to identify the CSR issues in which companies are currently involved and detect any shifts, a content analysis was conducted...

...Jana Brockhaus; Alexander Buhmann; Ansgar Zerfass Purpose This article studies the digitalization of corporate communications and the emergence of communication technology (CommTech). The authors show communicators' expectations regarding digitalization, gauge the current level of digitalization...

... Advertising YouTube Automotive industry Brands Corporate communications Digitalization Corporate social responsibility Branded content Environmental sustainability Branded content can be created in various formats, but audiovisual content on digital platforms in general (Montemayor and Ortiz...

... Limited Licensed re-use rights only Corporate image Corporate hospitality Corporate communications The concept of corporate image has been studied extensively over past few decades; however, due to its complexity and multidimensionality, there is still an ongoing debate about its main...

... without, however, being able to abandon strategic clarity. Third, using the systematic approach to the dimensions presented here, these practices can be described and examined in context. Social theory Organizational theory Communication management Public relations Corporate communications...

... of our research promote the understanding of the complicated mechanisms within corporate communication for an enhanced trust–satisfaction relationship between communication professionals and their organization. Juan Meng can be contacted at: jmeng@uga.edu 12 03 2021 13 08 2021 14 08...

...Jana Brockhaus; Ansgar Zerfass Purpose Corporate communications is often less successful when it is competing for influence with neighboring functions such as marketing or sales within organizations. This article addresses the internal positioning of communication departments by developing...