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Keywords: Corporate hospitality
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Journal Articles
Corporate Communications: An International Journal (2022) 27 (3): 558–580.
Published: 25 January 2022
... 12 2021 27 12 2021 06 01 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Corporate image Corporate hospitality Corporate communications The concept of corporate image has been studied extensively over past few decades...
Journal Articles
Corporate Communications: An International Journal (2003) 8 (4): 229–240.
Published: 01 December 2003
...Roger Bennett Heads of marketing in 189 UK companies known to engage in corporate hospitality (CH) completed questionnaires regarding their attitudes and approaches towards the practice. A cluster analysis of the replies revealed four distinct groups of enterprise: CH “warriors”, “pragmatists...
