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Keywords: Corporate hypocrisy
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Journal Articles
The impact of message assertiveness on corporate activism: how messaging style and user comments shape perceptions of corporate hypocrisy
Available to Purchase
Corporate Communications: An International Journal (2026) 31 (1): 117–134.
Published: 04 December 2025
...Dongjae (Jay) Lim; Youngji Seo Purpose This study aims to investigate how assertive corporate activism messages on social media affect consumer perceptions, particularly examining how the interaction between message assertiveness and negative user comments shapes perceptions of corporate hypocrisy...
Journal Articles
To take a stand or not: effects of company-issue fit and perceived motivations for CSA on consumer response
Available to Purchase
Corporate Communications: An International Journal (2025) 30 (1): 31–46.
Published: 08 October 2024
... at: skim.communicator@gmail.com 13 06 2024 30 08 2024 03 09 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Corporate social advocacy CSA Company-issue fit Corporate hypocrisy Skepticism A recent trend in corporate communication...
