.... CSR Corporate identity Employer branding Recruiting War for talent High potentials Where CSR is considered a factor in employee recruitment, significant differences in research opinion and practice become apparent. Research emphasizes the increased importance of CSR communication, especially...

...Jia Yun Wong; Ganga Sasidharan Dhanesh Purpose The purpose of this paper is to examine the framing and rhetorical devices employed by luxury brands to build CSR-based, ethical corporate identities while managing complexities of the CSR-luxury paradox, the perceived clash between the self...

...Syed Tariq Anwar Purpose – The purpose of this paper is to investigate and analyze company slogans which play an important role in corporate identity and corporate communications. Design/methodology/approach – By discussing relevant literature, morphological issues (word formation...

...John M.T. Balmer Purpose – The role of Wally Olins (1930-2014) vis-à-vis corporate identity scholarship is appraised. The paper aims to discuss this issue. Design/methodology/approach – A review of Wally Olins published output on corporate identity. Specific focus is accorded...

... Corporate identity Corporate communications Corporate branding Corporate heritage Corporate memory The purpose of this paper is to consolidate and expand our extant comprehension of the past within the corporate marketing and corporate communication domains so that the general discernment...

... of Science; ProQuest ResearchNow: a bepress portal; Elsevier Journals Online; and Wilson Business Abstracts. Reputation Corporate culture Corporate identity Corporate image Construed image Projected image Constructs like “corporate image”, “identity” and “reputation” are often...

...John Balmer; Anna Blombäck; Olof Brunninge Purpose This paper seeks to uncover why and how the combination of family and company history in family businesses implies idiosyncratic opportunities in the process to uncover, activate, and nurture heritage‐based corporate identities and brands...

... too) quite often relate to several, and sometimes, to very many companies. © Emerald Group Publishing Limited 2013 Corporate branding Corporate communications Corporate identity History Marketing Marketing mix The explicit aims of this article are to augment the nascent...

...@uow.edu.au © Emerald Group Publishing Limited 2013 Advertising Corporate identity Corporate image Corporate social responsibility Experimental design Message variables Australia Consumers have been found to be more sceptical toward advertising than other forms of communication...

... Corporate communication Corporate marketing Corporate identity Literature review Equally, it is not our aim to engage in proselytising activities with the aim of converting scholars and practitioners to one or other discipline or functions. Rather, we are spurred on by the scholarly quest...

... conclusions and suggestions for further research. The existing literature on corporate identity, organizational identity, and strategy primarily emphasizes the importance of organizational identity claims in distinguishing the firm from competitors (van Riel and Balmer, 1997 ; Hall, 1992 ; Stimpert...

...Michael B. Goodman; Marianne Grove Ditlevsen Purpose The aim of the paper is to discuss corporate identities as they are expressed visually in annual reports in order to demonstrate how (and how much) the annual report as a statutory document is used strategically by companies as a means...

...Helena Kantanen Purpose This paper aims to focus on how corporate and regional identity and image build a framework for stakeholder dialogue in higher education institutions. Design/methodology/approach The paper draws on literature related to corporate identity and image. The approach...

... responsibility (CSR), corporate identity and corporate communication scholarship, but the question remains how can dialogue be initiated and maintained? The purpose of this paper is to establish a framework for conceptualizing dialogue. Design/methodology/approach Through a review of CSR, corporate identity...

...Roland H. Bartholmé; T. C. Melewar Purpose Despite a well‐established corporate identity construct there is still ambiguity and disorientation regarding the corporate visual identity construct. The purpose of this paper is to investigate the inconsistent use of terminologies such as “symbolism...

... the Denmark, Sweden, Brazil, and the USA affiliates of the global health care company, Novo Nordisk. Findings Survey results reveal that although there are some important differences between country affiliates, there is also an impressive degree of agreement that corporate identity, values, and reputation...

... is creating economic value (maximizing corporate value) and reducing the firm's financial risk (Higgins, 2007 ; Ross et al., 2002 ; Brealey et al., 2006). Corporate identity Corporate image Organizational culture Financial management Financial resources and corporate...

... are effectively used to build up a unique corporate identity. Design/methodology/approach Content analysis is used to investigate similarities and differences between sectors and industries in Switzerland, based on the brand personality scale of Aaker. Also, the paper focuses on the impact...

...John M.T. Balmer; Shaun M. Powell; Wim Elving; Alan Pomering; Lester W. Johnson Purpose The purpose of this paper is to develop a set of research propositions concerned with how the alignment between socially responsible corporate image and corporate identity might be enhanced through...

...John M.T. Balmer; Shaun M. Powell; Wim Elving; Anna Blombäck; Olof Brunninge Purpose The purpose of this paper is to focus on how firms draw on historical references in corporate marketing. The paper seeks to analyze the logic behind such efforts from a corporate identity perspective...