...Benno Viererbl; Thomas Koch; Hanna Rupp Purpose Organizational stances on controversial socio-political issues (Corporate Social Advocacy, CSA) can shape stakeholder perceptions of the organization in both positive and negative ways. Our study proposes that these effects depend on two forms...

...Thomas Koch; Benno Viererbl; Nora Denner Purpose This study explores employees' expectations regarding employer engagement in corporate social advocacy (CSA) – the practice of companies taking public stances on polarizing socio-political issues. It also investigates how employees perceive...

...Anli Xiao; Luke Capizzo; Yu Chen; Fritz Cropp Purpose This study investigated how people view corporate social advocacy (CSA) from a cross-country perspective and focused on public’s perceptions of the roles and their expectations of corporations when engaging in CSA and explores how culture...

... to become emotionally and cognitively engaged with the storyline, thereby increasing the persuasive argument’s efficacy for developing narrative-consistent attitudes and intentions (Dal Cin et al., 2004 ; Green and Brock, 2000). Corporate social advocacy Issue ownership theory Public...

...Keonyoung Park; Shivangi Asthana; Songli Nie Purpose This study examines the relationship between corporate social advocacy (CSA) and employee trust and distrust, focusing on perceived employer support for the #StopAsianHate movement. We aim to explore how perceived CSA relates to employee...

... at: skim.communicator@gmail.com 13 06 2024 30 08 2024 03 09 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Corporate social advocacy CSA Company-issue fit Corporate hypocrisy Skepticism A recent trend in corporate communication...

...Joon Kyoung Kim; Won-Ki Moon; Jegoo Lee Purpose This study aims to examine the role of different forms of corporate social advocacy (CSA) in shaping individuals’ attitudinal and behavioral intentions towards companies taking their public stand on controversial socio-political issues...

... only Corporate social advocacy Lasswell communication model Configurational multiplicity fsQCA Although Pornpitakpan (2004) consolidated the empirical findings pertinent to source credibility and revealed that source credibility often interacts with message-, channel- and receiver...

...Sarah Marschlich; Laura Bernet Purpose Corporations are confronted with growing demands to take a stand on socio-political issues, i.e. corporate social advocacy (CSA), which affects their reputation in the public. Companies use different CSA message strategies, including calling the public...

... Corporate social advocacy Moral entrepreneurship Given the rapidly changing social environment, the growing numbers of Generation Z in the workforce and an explosion of consumer choices, this paper examines the viewpoints of 25 public relations professionals around the concept of moral...

...Cassandra L.C. Troy; Megan L.P. Norman; Nicholas Eng; Jason Freeman; Denise S. Bortree Purpose The purpose of this experimental study is to examine the effects of climate change corporate social responsibility (CSR) and corporate social advocacy (CSA) messages on public perceptions of companies...

... stands – referred to as corporate social advocacy (CSA) – and political polarization related to each other, and if so, how? The purpose of this study is to provide a conceptualization of the connections between CSA and political polarization through a series of propositions that can be tested...

... corporate social advocacy (CSA). Design/methodology/approach An online survey (N = 505) using a Qualtrics panel was conducted. Findings Individuals' attitudes towards WOM, subjective norms, and self-efficacy was positively associated with their positive WOM intention, whereas perceived...

... the role of moral conviction as a predictor of OPR in the context of corporate social advocacy (CSA). Four types of attributions are examined as a mediating variable. Findings Results indicate that moral congruency between an individual and an organization directly leads to stronger trust and power...