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Keywords: Creating shared value
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Journal Articles
Corporate Communications: An International Journal (2017) 22 (2): 239–256.
Published: 03 April 2017
... negotiation of corporate and stakeholder interests, values and agendas may facilitate a new understanding of shared value creation. Practical implications In order to succeed with the shared purpose of creating shared value (CSV), the company and the multiple stakeholders should neither disregard nor...
