... a small, large or no discrepancy between the organization’s promises and its actual green activities. Findings The experiments reveal that participants rate corporate reputation and credibility lower when companies engage in even minor greenwashing, with this effect becoming more pronounced as the gap...

...Sarah Marschlich; Ellis Hurtado Purpose Accusations of greenwashing and corporate scandals have increased individuals’ skepticism of companies and their CSR claims. As a result, corporations seek to improve individuals’ perceptions of the credibility and authenticity of their CSR communication...

...Courtney D. Boman; Erika J. Schneider; Heather Akin Purpose This study aims to explore how source type can influence organizational assets proposed by source credibility theory (SCT) when paired with matched situational crisis communication theory (SCCT) strategies for accidental, preventable...

.... Significant two-way interaction effects between crisis timing and follow-up actions showed that the stealing thunder strategy should be accompanied by follow-up actions to increase consumers' credibility and WOM intentions. Originality/value This study investigated how consumers evaluate stealing thunder...

...-systematic model. Consumer attributions of message authenticity can be notably improved with a message design based on CSR fit, social topic information and specificity. Authenticity improves message and source credibility by reducing consumer scepticism and enhancing their attributions of corporate...

...Irina Lock; Charlotte Schulz-Knappe Purpose Companies in challenged industries such as fashion often struggle to communicate credibly with their stakeholders about their social and environmental achievements. Credible corporate social responsibility (CSR) communication, however, has been described...

... the effects of different eWOM along with a comparison to MC on consumers’ interest in, and likelihood to watch movie DVDs. Findings – The empirical results showed that not all eWOM types have the same persuasiveness and community sponsorship as a source credibility cue is more influential from a C2C...