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Keywords: Crisis response framing
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Journal Articles
Corporate Communications: An International Journal (2025) 30 (6): 1029–1049.
Published: 01 April 2025
... character, which shapes publics’ perception of the organization on social media, tends to influence publics’ response to a paracrisis. This study aims to examine if the congruity between corporate character and crisis response framing will be more effective in a paracrisis communication than incongruency...
