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Keywords: Crisis response strategies
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Journal Articles
Corporate Communications: An International Journal (2026) 31 (7): 106–124.
Published: 04 August 2026
...SoYoung Lee; Rachel Esther Lim Purpose This study examines how prior corporate associations and crisis response strategies jointly shape consumer reactions in crisis contexts. Specifically, it investigates the role of response novelty in explaining when a crisis response becomes effective...
Includes: Supplementary data
