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Keywords: Crisis response strategy
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Journal Articles
Does public segmentation matter in crisis communication? The interplay between public segmentation and crisis response strategies
Available to Purchase
Corporate Communications: An International Journal (2021) 26 (3): 622–635.
Published: 29 April 2021
... strategies according to SCCT on different public segments. Design/methodology/approach The SCCT provides guidelines for understanding the effectiveness of different crisis response strategies. The current study showcases the importance of public segmentation in the SCCT model through the lens...
