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Keywords: Critical success factors
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Journal Articles
The conversation age: the opportunity for public relations
Available to Purchase
Corporate Communications: An International Journal (2012) 17 (3): 336–349.
Published: 03 August 2012
...). Corporate communications Integrated marketing communications Customer relations Communication Customer satisfaction Professional services Critical success factors A fundamental change has taken place in the nature of relationships between organizations (and brands) and their target audiences...
Journal Articles
Communication, sensemaking and change as a chord of three strands: Practical implications and a research agenda for communicating organizational change
Available to Purchase
Corporate Communications: An International Journal (2008) 13 (3): 349–359.
Published: 06 August 2008
... Critical success factors Change management The developmental approach does not view organizations as a resource of experiences rather than an entity with shortcomings. The workforce, using their knowledge and skills for the organization's benefit, is the main point of interest. Thus...
