... in Croatia, the so-called masculine patterns still prevail in the PR sector. Results show that women are often exposed to gender discrimination but at the same time, they also perpetuate gender-based prejudices. Practical implications Employees in the PR industry should consider working on their own...

...Mirela Polić; Nataša Cesarec Salopek Purpose The purpose of this paper is to understand and show how public relations contributed to enhancing the visibility of Croatian non-profit organization Foundation “Croatia for Children” and its activities within its stakeholders, as well as how public...