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Keywords: Customer orientation
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Journal Articles
Are emojis fascinating brand value more than textual language? Mediating role of brand communication to SNS and brand attachment: An insight from India
Available to Purchase
Corporate Communications: An International Journal (2018) 23 (4): 648–670.
Published: 08 October 2018
... communications Brand image Customer orientation Psychology considers Bowlby’s (1982) research, the source of theory of attachment, which states “relationship that is developed between infants and their caregivers.” Generally, humans tend to develop, maintain and dissolve emotional bonds...
