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Keywords: Customer value co-creation behavior
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Journal Articles
Corporate Communications: An International Journal (2024) 29 (6): 1034–1053.
Published: 11 September 2024
... participation and citizenship behavior). By contrast, argument quality is revealed to have a significantly positive effect on customer citizenship behavior (CCB) but a non-significant effect on customer participation behavior (CPB). Additionally, the study identifies that customer value co-creation behavior...
