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Keywords: Delphi method
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Journal Articles
Measuring communication impact for university advertising materials
Available to Purchase
Corporate Communications: An International Journal (1999) 4 (2): 73–79.
Published: 01 June 1999
... of international advertising and promotional material. This article examines this aspect with a focus on content analysis of the international student study guides. The investigation used a qualitative research approach comprising a blend of the convergent interview technique and Delphi method. The outcomes were...
