...John M.T. Balmer Purpose – The role of Wally Olins (1930-2014) vis-à-vis corporate identity scholarship is appraised. The paper aims to discuss this issue. Design/methodology/approach – A review of Wally Olins published output on corporate identity. Specific focus is accorded...

...Check Teck Foo Everyday a plethora of fresh, new corporate logos floods the Internet. Yet how people perceive such visuals is but very little understood. Here, the visual impacts of design complexity as embedded in corporate e‐logos are investigated empirically. Contrary to widely held beliefs...

...Sandra Oliver Managers are one of numerous stakeholder groups for whom the chief executive officer (CEO) statement, published with the annual report and accounts, would have visual impact. Addresses components of traditional print design by measuring areas of interest (attracting initial attention...