...Paul Capriotti; Ileana Zeler; Andrea Oliveira Purpose This study aims to analyze whether companies from six Latin American countries are encouraging dialogic communication on Facebook. Design/methodology/approach To do so, the paper studied the level of predisposition for interaction...

..., guided by the dialogic communication theory and social presence theory, this study explored CEOs’ use of dialogic communication, social presence strategies and message tactics. Additionally, public engagement on Twitter measured by total number of likes, retweets and comments was associated...