... Limited Licensed re-use rights only Artificial intelligence AI Corporate communications Public relations Technology acceptance Mirco-institutionalism Strategy Digital transformation With technological innovations, fundamental questions about acceptance resurface which are critical...

... only Big data Industry 4.0 Human resource Talent management Digital transformation Industry 4.0 is radically transforming business dynamics, involving innovations that significantly affect corporate communication (Ihator, 2001 ; Schwab, 2016 ; Xu et al., 2018). The digital...

... communications along the whole stakeholder journey, ranging from monitoring touchpoints to evaluating stimulated action. However, communication departments and agencies face even more severe challenges, as the digital transformation profoundly and simultaneously affects technology, tasks, structures and people...