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Keywords: Digital transformation
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Journal Articles
Artificial intelligence in corporate communications: determinants of acceptance and transformative processes
Available to Purchase
Corporate Communications: An International Journal (2025) 30 (1): 124–138.
Published: 11 October 2024
... Limited Licensed re-use rights only Artificial intelligence AI Corporate communications Public relations Technology acceptance Mirco-institutionalism Strategy Digital transformation Digital transformation has impacted corporate communications in many companies, ushering in significant...
Journal Articles
Data-driven human resource and data-driven talent management in internal and recruitment communication strategies: an empirical survey on Italian firms and insights for European context
Available to Purchase
Corporate Communications: An International Journal (2023) 28 (4): 618–637.
Published: 10 April 2023
..., the study can provide insights also for other European organization. Big data Industry 4.0 Human resource Talent management Digital transformation Industry 4.0 is radically transforming business dynamics, involving innovations that significantly affect corporate communication (Ihator, 2001...
Journal Articles
Digitalization in corporate communications: understanding the emergence and consequences of CommTech and digital infrastructure
Available to Purchase
Corporate Communications: An International Journal (2023) 28 (2): 274–292.
Published: 20 July 2022
...-use rights only Digital maturity CommTech Digital infrastructure Corporate communications Strategic communication Digital transformation Digitalization Digitalization is a key driver in the ongoing change of the communications profession. New digital technologies are both a trigger...
