... 2025 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence CommTech Digitalization Sociotechnical systems Communication departments Skills Tasks Technology Roles Processes Structures Semi-structured interviews All 30 interviews were conducted...

...Natasa Simeunovic Bajic; Ilija Milosavljevic; Marina Tuneva; Vyara Angelova Purpose This paper seeks to analyze how local media in Serbia, North Macedonia and Bulgaria have integrated digital technologies and tools into their work and corporate communication during the pandemic. Design...

...Jana Brockhaus; Alexander Buhmann; Ansgar Zerfass Purpose This article studies the digitalization of corporate communications and the emergence of communication technology (CommTech). The authors show communicators' expectations regarding digitalization, gauge the current level of digitalization...

... Brands Corporate communications Digitalization Corporate social responsibility Branded content Environmental sustainability The automotive sector has been experiencing major changes, especially since the beginning of the COVID-19 pandemic. This is reflected in direct selling and other trends...