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Keywords: Domestic and multi-national corporations
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Journal Articles
Corporate Communications: An International Journal (2015) 20 (1): 48–62.
Published: 02 February 2015
... of complexities drawing on support within the extant literature. This is then followed by discussion on how the different types of complexities impact on both theory and practice. © Emerald Group Publishing Limited 2015 Corporate branding Corporate brands Domestic and multi-national corporations...
