...Shing-Wan Chang; Gabriel Alexander Dos Santos Berwanger Purpose Drawing upon the service-dominant logic (S-D logic) and elaboration likelihood model (ELM), this paper provides an integrative model to investigate how argument quality and source credibility of CSR communication affects customer...

...Duli Shi Purpose Drawing on the elaboration likelihood model, this study aims to examine how employee volunteer program (EVP) type, corporate visual identity, and issue involvement affect external publics' attributions of EVPs and attitudes toward the company. Design/methodology/approach A 2...

...Nicholas Browning; Osenkor Gogo; Marvin Kimmel Purpose Using the elaboration likelihood model as a framework, the purpose of this paper is to investigate the effects of cause involvement, ability to process, and motivation to process on consumer judgments of organizational image following exposure...

...Dr Wim J.L. Elving, Dr Ursa Golob, Dr Klement Podnar, Professor Anne Ellerup-Nielsen and Professor Christa Thomson; Paula Maria Bögel Purpose – Based on the elaboration likelihood model (ELM), the purpose of this paper is to examine if stakeholders with high vs low corporate social responsibility...