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Do employees want their employers to take a stand? Expectations, perceptions and consequences of corporate social advocacy (CSA)

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Thomas Koch, Benno Viererbl, Nora Denner
Journal: Corporate Communications: An International Journal
Corporate Communications: An International Journal (2026) 31 (1): 102–116.
https://doi.org/10.1108/CCIJ-05-2025-0115
Published: 03 November 2025
...Thomas Koch; Benno Viererbl; Nora Denner Purpose This study explores employees' expectations regarding employer engagement in corporate social advocacy (CSA) – the practice of companies taking public stances on polarizing socio-political issues. It also investigates how employees perceive...
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