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Keywords: Employee volunteer program
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Journal Articles
Corporate Communications: An International Journal (2022) 27 (4): 690–704.
Published: 26 April 2022
...Duli Shi Purpose Drawing on the elaboration likelihood model, this study aims to examine how employee volunteer program (EVP) type, corporate visual identity, and issue involvement affect external publics' attributions of EVPs and attitudes toward the company. Design/methodology/approach A 2...
