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Keywords: Employee-based brand equity
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Journal Articles
Corporate Communications: An International Journal (2025) 30 (5): 836–866.
Published: 03 February 2025
...Obaid Gulzar; Muhammad Imran Malik; Faisal Nawaz; Osama Bin Shahid Purpose The study aims to investigate the relationship between internal knowledge dissemination and employee-based brand equity (EBBE) through the lens of inclusive marketing among university faculty members. The study also...
