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Keywords: Employer brand
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Journal Articles
Corporate Communications: An International Journal (2025) 30 (2): 355–371.
Published: 24 April 2024
...Ana Tkalac Verčič; Dejan Verčič Purpose This study investigates how sustainability influences employer branding across generational cohorts – Generations Z, Y and X – and between two neighboring countries, Slovenia and Croatia, with different economic development levels. Design/methodology...
Journal Articles
Corporate Communications: An International Journal (2023) 28 (4): 671–682.
Published: 14 February 2023
...Anja Špoljarić; Đurđana Ozretić Došen Purpose This review article offers an insight into employer brand and its importance for organizations, as well as an overview of international employer brand based on research on this topic available to date. Design/methodology/approach An examination...
