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1-3 of 3
Keywords: Employer branding
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Journal Articles
Corporate Communications: An International Journal (2024) 29 (7): 1–20.
Published: 12 January 2024
...Antonia Z. Hein; Wim J.L. Elving; Sierdjan Koster; Arjen Edzes Purpose Employer branding (EB) has become a powerful tool for organizations to attract employees. Recruitment communication ideally reveals the image that companies want to portray to potential employees to attract talents...
Journal Articles
Corporate Communications: An International Journal (2023) 28 (2): 249–273.
Published: 18 August 2022
... and Z. The research on CSR communication in the course of their career decision has not been covered in a review so far, the research situation is thus explicitly addressed for the first time and practical implications for the post COVID-19 employer brand and recruiting communication are addressed...
Journal Articles
Is my employee still attracted to me? Understanding the impact of integrated communication and choice of communication channels on employee attraction
Available to Purchase
Corporate Communications: An International Journal (2022) 27 (1): 110–126.
Published: 03 August 2021
...R. Deepa; Rupashree Baral Purpose The study attempts to extend the current scholarship in the field of employer branding. Integrated communication is about consistent communication that is synergistic through multiple communication channels. Employer branding activities that involve multiple...
