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Keywords: Energy company
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Journal Articles
Petrobras' study of publics: a step towards achieving the company's strategic vision for 2020
Available to Purchase
Corporate Communications: An International Journal (2011) 16 (3): 192–203.
Published: 09 August 2011
...Michael B. Goodman; Eraldo Carneiro; Marcos André Costa; Mário Mendes Neto Purpose The purpose of this paper is to describe and analyze a study of publics that was conducted by the Corporate Communications Department of Petrobras, an integrated energy company of Brazilian origin, one of the ten...
