... = 222). For the study, characterization parameters have been defined based on existing literature, defining five-dimension conceptualization: strength, fairness, engagement, trustworthiness and social role. Findings The results point to a different perception of the phenomenon in some aspects...

...Hyojung Park; Yangzhi Jiang Purpose The purpose of this study is to examine what individual motives (e.g., self-expression or rewards) and brand communication aspects (such as content) influence consumers' brand engagement behaviors, and how these behaviors are linked to their intentions in favor...

... processes, because it enables the sharing of information and ideas and, most importantly, because it helps to ensure company engagement with external partners (Ortega-Egea et al., 2014). As Striukova and Rayna note, “open innovation can be rather challenging, so the operationalization...

...Christian Pieter Hoffmann; Lea Aeschlimann Purpose The purpose of this paper is to analyze antecedents of listed corporations’ propensity to adopt online shareholder platforms. It differentiates two strategic investor relations (IR) frames, shielding and engaging, and explores their effect on ICT...

... during stakeholder engagement, as an extension of corporate social responsibility (CSR). To ensure an applied exploration of SLO, this paper focused on the wind industry. Design/methodology/approach – Telephone interviews were conducted with 18 wind industry representatives responsible...

... internal communication as integrated with other human resource management levers. Originality/value – This paper offers an original contribution to the ongoing discussion concerning employee engagement. Employees' trust does not always lead to employee commitment behaviors inside the organization...