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Keywords: Entrepreneurial organization theory
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Journal Articles
Corporate Communications: An International Journal (2012) 17 (4): 483–497.
Published: 05 October 2012
... organization theory. We conclude by highlighting the contributions that entrepreneurial organization theory (EOT) makes to the study of change communication. In the second part we discuss the main steps of the Ferrari change management process, from the definition of its strategic objectives to the restored...
