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Keywords: Environmental CSR
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Journal Articles
Corporate Communications: An International Journal (2020) 25 (2): 171–186.
Published: 09 April 2020
... communication efforts aimed at promoting companies' environmental CSR programs. Design/methodology/approach This segmentation approach is examined based on a survey of 470 participants. Results of a k-means cluster analysis identified three subgroups: active publics, aware publics and latent...
