Keywords: Ethics
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Journal Articles
Journal Articles
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Corporate Communications: An International Journal (2026) 31 (5): 855–874.
Published: 20 March 2026
...Tugce Ertem-Eray; Eyun-Jung Ki Purpose Public relations practitioners serve as ethical advisors, guiding organizations through digital challenges such as disinformation and transparency issues. Despite the profession's history of credibility issues, digital transformation has introduced new moral...
Journal Articles
Journal Articles
Journal Articles
Corporate Communications: An International Journal (2024) 29 (1): 38–51.
Published: 28 July 2023
... a dinner at his home: Bernays Goebbels Nazis Persuasion Propaganda Misinformation Fake news Ethics In his allegorical novel, The Strange Case of Dr Jekyll and Mr Hyde, published in 1886, Robert Louis Stevenson wrote: I learned to recognise the primitive duality of man...
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Corporate Communications: An International Journal (2020) 25 (4): 639–653.
Published: 24 July 2020
... standards, including ethical, as indicated by their levels of membership and commitment to ongoing professional development. These challenges remain. Research limitations/implications Diversity, social acceptance, qualifications and professional progress provide an important, ongoing research agenda...
Journal Articles
Corporate Communications: An International Journal (2020) 25 (1): 98–112.
Published: 14 November 2019
... vein, the very social media that have provided trained PR professionals with platforms to carry out highly effective two-way communication practices have simultaneously turned millions in society into an army of “citizen journalists” with limited or no training, or commitment to ethical principles...
Journal Articles
Journal Articles
Corporate Communications: An International Journal (2018) 23 (2): 274–291.
Published: 03 April 2018
... that ties in ethical considerations of access, equality, and transparency at four stages of video surveillance use in organizations: deployment of cameras and equipment, capturing footage, processing and storing data, and editing and sharing video footage. At each stage, organizational actors should clearly...
Journal Articles
Corporate Communications: An International Journal (2013) 18 (1): 161–164.
Published: 25 January 2013
...@iulm.it Chapter 2, by the editors, focuses on the importance of ethics in communication, which concerns every type of organization and deals with transparency and truthfulness. Corporate communication departments are more and more seen as the conscience of organizations and play a crucial role...
Journal Articles
Corporate Communications: An International Journal (2011) 16 (2): 124–138.
Published: 10 May 2011
...Mahim Sagar; Rishabh Khandelwal; Amit Mittal; Deepali Singh Purpose The purpose of this paper is to introduce the Ethical Positioning Index (EPI), an innovative ranking scale based on the ethical issues in brand positioning. This paper is based on the core idea that ethics can be used as a product...
Journal Articles
Corporate Communications: An International Journal (2010) 15 (4): 350–364.
Published: 12 October 2010
... in 2006. The rhetorical model of apologizing and apologetic ethics proposed by Hearit is applied and tested in the study with the aim of expanding his theory. Design/methodology/approach The research design is qualitative and based on a case study methodology combining rhetorical criticism and ethics...
Journal Articles
Corporate Communications: An International Journal (2007) 12 (3): 280–297.
Published: 14 August 2007
... and implementing a CP plan. Corporate social responsibility Philanthropy Ethics Strategic planning A recent editorial of The Economist (2005) brought up once again the issue of the legitimacy of corporate philanthropy (CP hereafter). Part of this paper argued that philanthropy...
Journal Articles
Corporate Communications: An International Journal (2007) 12 (3): 267–279.
Published: 14 August 2007
...Patricia J. Parsons Purpose The purpose of this paper is to analyze the ethics of a specific communication strategy to support the contention that ethics needs to be an integrated operational consideration in the corporate communication planning process rather than an afterthought. Design...
Journal Articles
Corporate Communications: An International Journal (2005) 10 (4): 341–350.
Published: 01 December 2005
...Ying Fan Purpose The purpose of this paper is to explore the concept of ethical branding and its link to corporate reputation. Brands have traditionally been studied only as an economic construct. Brands, as a social construct, have not yet been fully understood due to the lack of research...
Journal Articles
Corporate Communications: An International Journal (2003) 8 (3): 163–172.
Published: 01 September 2003
...Deloris McGee Wanguri Applying Sekhar’s system of values that governs ethical choices in business, this study examines two sets of data. The first is Regulation S‐P, recently instituted by the Securities and Exchange Commission to regulate the use of confidential client information by providers...

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