... = 378) to examine the mechanism of societal impact of BPR. Effects of spillover of evaluations between two sub-brands of a house of brands company, caused by positive publicity about communication co-created by Public Relations (PR), were analysed. Findings Findings supported the existence...

...Dmytro Oltarzhevskyi Purpose This study aims to conceptualize, rethink and systematize methods used for measurement and evaluation (M&E) corporate communication. Design/methodology/approach The reflection is based on 462 key English-language books and papers devoted to M&E...

... offers audiences an important opportunity to learn more about organizational functioning, (2) learning elicits an organizationally relevant positive affective state and (3) positive affect facilitates a robust relationship between perceived learning outcomes and positive evaluation of the organization...

...Jim Macnamara Purpose This paper aims to explore the evaluation theory in a field closely related to corporate communication and public relations (PR) as well as in other disciplines and argues that embracing the evaluation theory more broadly can break the “stasis” and “deadlock” identified...

...Ansgar Zerfass; Dejan Verčič; Sophia Charlotte Volk Purpose The purpose of this paper is to examine the status quo of communication evaluation and measurement practices in communication departments of companies, non-profits, and other organizations across Europe. Design/methodology/approach...

...David Phillips The public relations industry is aware of the need for research and evaluation. It has not kept up with the relevant research and technologies which can provide a wide range of powerful R&E solutions. A number of other disciplines are becoming expert at evaluating PR. The history...

... was generally successful. The outcomes showed that diverse comparisons of media exposure are possible through the new methods. © MCB UP Limited 1999 Media Exposure Measurement Evaluation Publicity Crisis management In Part One of this article, the authors conceptualised their position...

... formulae was generally successful. The outcomes showed that diverse comparisons of media exposure are possible through the new methods. © MCB UP Limited 1999 Crisis management Evaluation Media Measurement Planning Publicity This article is published in two parts. In this first part...

...Paul Noble Public relations evaluation is a complex issue because of the hierarchy of effects of public relations activity and the involvement of third parties such as the press and broadcast media. Evaluation can be either summative or formative, although the two are frequently confused...