Keywords: External CSR
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Journal Articles

Communicating corporate social responsibility (CSR) on social media: How do message source and types of CSR messages influence stakeholders’ perceptions?

Ruoxu Wang, Yan Huang
Journal: Corporate Communications: An International Journal
Corporate Communications: An International Journal (2018) 23 (3): 326–341.
https://doi.org/10.1108/CCIJ-07-2017-0067
Published: 30 May 2018
...: CEO’s Facebook account vs organization’s Facebook account) × 3 (types of CSR messages: internal CSR vs external CSR vs control) between-subjects online experiment (n=242) was conducted online. Findings Internal CSR message elicited greater perceptions of trust, satisfaction, control...
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