...Paul Capriotti; Ileana Zeler; Andrea Oliveira Purpose This study aims to analyze whether companies from six Latin American countries are encouraging dialogic communication on Facebook. Design/methodology/approach To do so, the paper studied the level of predisposition for interaction...

... Facebook In the framework of digitization, social media adoption in government (Mergel and Bretschneider, 2013) has been considered one of the most significant factors in the transformation and evolution of public sector communication in the last 20 years (Lovari and Valentini, 2020). Scholars...

... discourse analysis of the organization’s 385 Facebook posts during two periods of time, the results not only show how the corporate perspective is strategically framed and legitimized, but also challenged and consequently adapted in this hypermodal issue sub-arena. In addition to legitimizing...

...Lan Ye; Yunjae Cheong Purpose The purpose of this paper is to assess the role of Facebook in organizational reputation management by analyzing how efficiently the most reputable companies in the USA use Facebook. Design/methodology/approach This study analyzed 22 companies’ efficiency in using...

...Michel M Haigh; Shelley Wigley Purpose – The purpose of this paper is to (n=472) examine how negative, user-generated content on Facebook impacts stakeholders’ perceptions of the organization. Design/methodology/approach – At Phase 1, stakeholders’ perceptions about...

...Michel M. Haigh; Pamela Brubaker; Erin Whiteside Purpose The purpose of this paper is to examine the content of for‐profit organizations' Facebook pages and how the communication strategy employed impacts stakeholders' perceptions of the organization‐public relationship, corporate social...