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Keywords: Fake news
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Journal Articles
Climate change as fake news. Positive attribute framing as a tactic against corporate reputation damage from the evaluations of sceptical, right-wing audiences
Available to Purchase
Corporate Communications: An International Journal (2025) 30 (2): 388–407.
Published: 26 September 2024
... decided to summarise the evidence reviewed thus far. In our research, we focused on the effects caused by attaching the label of fake news to climate change, an action that is frequently performed by politicians, typically on the right of the political scene. More specifically, our goal...
Journal Articles
Bernays and Goebbels: “the strange case of Dr Jekyll and Mr Hyde”
Available to Purchase
Corporate Communications: An International Journal (2024) 29 (1): 38–51.
Published: 28 July 2023
... only Bernays Goebbels Nazis Persuasion Propaganda Misinformation Fake news Ethics In his allegorical novel, The Strange Case of Dr Jekyll and Mr Hyde, published in 1886, Robert Louis Stevenson wrote: I learned to recognise the primitive duality of man. Of the two...
