...Jurgita Stravinskiene; Rimante Hopeniene; Deividas Skavicius Purpose This study investigates how brands can effectively respond to fake news to protect their reputation and preserve consumer trust. It compares the effects of three brand response strategies attack, rebuttal, and storytelling...

...) influence the support of members of the public for a company's CSR efforts as well as how a company is evaluated. As climate change has been labelled by some audiences as fake news, a company’s communication about its involvement in climate change activities can translate into lower evaluations...

... a dinner at his home: Bernays Goebbels Nazis Persuasion Propaganda Misinformation Fake news Ethics In his allegorical novel, The Strange Case of Dr Jekyll and Mr Hyde, published in 1886, Robert Louis Stevenson wrote: I learned to recognise the primitive duality of man...