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Keywords: Fast moving consumer goods
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Journal Articles
Corporate Communications: An International Journal (2007) 12 (2): 161–176.
Published: 15 May 2007
... the different demographic segments; and to explore the important factors affecting consumers' shopping considerations of new fast moving consumer goods (FMCGs) in Turkey. Design/methodology/approach The data was gathered by a telephone survey from a sample of 717 of which 348 respondents wanted...
