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Keywords: Femineity
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Journal Articles
Corporate Communications: An International Journal (2025) 30 (5): 749–771.
Published: 12 February 2025
...Kavitha Venkatasubramany Iyer; Khushi Dani Purpose Although women have been represented in advertising since WWII, the themes were laden with stereotypes – from working roles in the 1940s to superwomen in the 1970 and 1980s, second-wave feminism. Contemporary women-centric advertising...
