... of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Financial markets Event study Financial reporting Stock markets...

... Financial reporting Financial information Financial markets Financial communication Shareholders constitute one of the most important corporate audiences – due to their power, the legal substance of their stake and the strategic significance of capital access (cf., Mitchell et al., 1997...

... on public relations material (Ragas et al., 2011), media can be attributed a key role in augmenting the visibility, familiarity, and hence legitimacy of IPOs on the financial markets (cf. Pollock and Rindova, 2003). Various scholars have argued that media coverage is related to stock market...

... to obtain a collection of operational appeal forms. A corpus of 74 print adverts was then analysed in order to establish how financial marketers use the appeal forms to strengthen their corporate reputations. The patterns of credibility appeals obtained were then linked to the supporting visuals to provide...

...Anne Heldenbergh; Chantal Scoubeau Purpose The first public share offer represents a crucial step in the life of a company. When the firm places shares linked to its business activity on sale in the financial markets, it is taking a strategic decision of major importance because this is going...