...Yeonsoo Kim Purpose This study investigated consumer responses to LGBTQ+ specific diversity CSR, taking into account different levels of CSR engagement and perceived CSR fit. Perceived motives were considered as a mediator in the process. Design/methodology/approach An online experiment...

... organization misdeed) × 2 (CSR fit: low vs high) × 3 (motive disclosure: no disclosure vs company-oriented disclosure vs society-oriented disclosure) between-subjects experiment was conducted online. Findings More anger was elicited toward organizational misdeed than human error from both within-person...

... adaptation of philanthropic CSR. For example, national banks in Turkey now started to engage in CSR activities that are related to supporting education and arts (Taşkın, 2015). Given a good fit of the ethical and legal CSR with the banking sector and the growing interests in philanthropic CSR, how employees...

...Yeonsoo Kim; Mary Ann Ferguson Purpose The purpose of this paper is to examine how corporate reputation interacts with corporate social responsibility (CSR) fit and affects stakeholders’ skeptical attribution (SA) of CSR motives, as well as their attitudes, supportive communication intent...