... approaches the issue by examining relevant literature on globalisation and societal changes, public relations theorising, and the African worldview. Findings The paper concludes by proposing an African public relations framework that reflects the African worldview. The framework proposes that African...

...Albert Anani-Bossman; Takalani Eric Mudzanani Purpose The goal of the study is to develop an integrated, non-sequential framework for excellent public relations management for the financial services sector in Ghana. The study empirically analyzes how PR is conceptualized and practiced in relation...

... in a single ad hoc integrated document, having both external and internal communication aims. Design/methodology/approach The paper addresses three research questions: whether the theoretical premises exist for the integration of the two different frameworks; which frameworks should be chosen...