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Keywords: Gain and loss frames
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Journal Articles
Corporate Communications: An International Journal (2026) 31 (5): 701–723.
Published: 27 May 2025
... toward the organization as well as their WOM intentions. By examining the effectiveness of gain- and loss-framed job advertisements, this study offers important insights for organizations on how to more effectively and ethically communicate about AI use with their stakeholders. Joon Kyoung Kim can...
