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Keywords: Gender advertising
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Journal Articles
Consumer reactions towards femvertising: a netnographic study
Available to Purchase
Corporate Communications: An International Journal (2021) 26 (3): 605–621.
Published: 29 April 2021
... marketing, and femvertising is not an exception (Champlin et al., 2019). These authors identified high-fit femvertising examples, while there are other examples of femvertising with a low-fit. Femvertising Female empowerment Ethical advertising Gender advertising Brand hypocrite...
