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Keywords: Generic principles
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Journal Articles
Corporate Communications: An International Journal (2021) 26 (1): 192–204.
Published: 16 September 2020
...Talal M. Almutairi; Krishnamurthy Sriramesh Purpose The purpose of this paper is to help enrich the body of knowledge of public relations by exploring the status of the practice in Kuwait. Using the generic principles of public relations, a well-known theoretical framework in the field, we study...
