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Keywords: Gig economy
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Journal Articles
Corporate Communications: An International Journal (2026) 31 (4): 608–626.
Published: 01 October 2025
...Alisa Petroff; Catalina Ramirez Gonzalez Purpose The purpose of this study is to analyze self-branding strategies employed by women and men in the gig economy, with a focus on how these strategies differ on digital platforms. The research aims to highlight the importance of skill display...
